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Orlando is the fastest growing Hispanic market in the country more
than doubling in size (96%) from 200 to 2006!
Orlando's Hispanic consumer is changing the way companies market their products. Targeting this demographic is key for your company's success and growth.
   
Event Marketing: 7 of 10 Hispanics are more likely to purchase products and services from companies who have a visual presence in Hispanic festivals and events!
In 2005 Orlando Hispanics purchased:
$1.6 Billion in food and beverages.
$945 Million on Healthcare.
$489 Million on Motor Vehicles and parts.
$454 Million in Clothing and Shoes.
$358 Million on Household Equipment
$335 Million on New Vehicles.
$305 Million on gas and motor oil.
Orlando Market Facts:
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Puerto Ricans represent close to 60% of the total Hispanic population. (Orlando is known as Little San Juan)
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Orlando Hispanics control an annual buying power of over $8.4 Billion Dollars. A 730% increase since 1990... outpacing Hispanics Nationwide which only increased 202%.
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More than 485,000 Hispanics live in Central Florida and close to 2,500 Hispanics arrive every week.
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Orlando households have increased nearly 6 times faster than non-Hispanics!
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Orlando ranks #10 among top Hispanic markets for income, with an average annual household income of $54,500.
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Hispanics are younger, median age of 26 years vs. 40 for non-Hispanics.
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Hispanics start a family at a younger age.
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Hispanics have larger families, an average of four people per household.
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83% of Orlando's Hispanic population speaks Spanish at home!
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87% of Hispanics attend events that highlight their culture or heritage!
Source: Census, 2000, Global Insight/May 200. The Hispanic Consumer in 2005 and forecast to 2025.
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